Introduction to New Innovation!

Sven Can See® introduces an instant anti-fog/anti-frost solution AT the 2017 OUTDOOR RETAILER

Holbrook, MA – Most eye injuries that occur from extreme outdoor sports are caused due to compromised vision. Sven Can See®, a visibility safety product for all temperatures, is determined to fuse the rift between comfort and safety. The company is kicking off the New Year by heading to Outdoor Retailer in Salt Lake City, Utah, January 10-12th at booth #BR318.

Sven Can See® is a veteran exhibitor at the largest winter sports trade show event in the US. During the 2015 Outdoor Retailer Winter Market, the company debuted their anti-bacterial Sven Can See® Lens Cleanser. This year, they will introduce industry insiders to their latest addition, the “Spray, Wipe n’ Go!” Anti-Fog/Anti-Frost solution.

The first four-season fog protection of its kind, the new “Spray, Wipe n’ Go!” formula provides users immediate fog/frost-free results that last all day. Similar to the original formula – which needs to set ten minutes before wiping – the Spray, Wipe n’ Go! is ideal for all lenses and comes in a pen-like applicator size that is pocket friendly and easily accessible in times of need.

Other key features of the breakthrough solution is its eco-safe formula, which consists of a biodegradable active ingredient, no isopropyl alcohol or harmful chemicals, no fumes, no odor and is non-flammable. The applicator bottle is easy to apply and safe for kids.

“Outdoor consumers are becoming more interested in safety products,” said President and CEO of Sven Can See®, Scott Newman. “We’re so excited to share our new formula and be at Outdoor Retailer again this year. A trade show at this capacity, focused solely on winter outdoor gear feels like home to Sven Can See.”


In addition to the Spray, Wipe n’ Go!, Sven Can See® will showcase their full line of products which includes the Sven Can See® Lens Cleaner and the original Sven Can See® spray gel for extreme cold temperatures.