Backcountry safety is key at Outdoor Retailer show

Deseret News, Jasen Lee –

Besides new helmets, apparel and equipment, another new safety product on display was a formula that prevents goggles and sunglasses from fogging or freezing during especially cold weather. The product called Sven Can See is a patent-pending gel that users can wipe onto the polycarbonate lens of eyewear as protection from vision impairing frost and fog.

Sven was a fictional mountain climber character created by company president Scott Newman for his daughter as the star of her bedtime stories. Newman said he came up with the idea while on a frigid outing in Maine.

“The safety aspect is that allows you to be able to see where you’re going and what you’re doing,” he said. A small amount of the gel is applied on the lens indoors at room temperature, “Let it sit for five to 10 minutes, wipe off any excess and you’re good to go for the rest of the day,” Newman said.

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